Methodology

Questionnaire design

EUvox is based on a questionnaire that includes European-wide issues, issues that are salient for voters in a particular region, and country-specific issues. A core group of experts on European politics has developed questions that are relevant across Europe and tap into opinions on the process of Europeanisation, the European political institutions, and the current economic crisis. Country experts and regional experts developed questions on the most salient issues in the various European regions and in their own countries. This ensures that voters can find many issues that are relevant to their daily lives and we can capture both the supranational and the national dynamic of party competition.

Political party positions coding

The EUvox team has positioned each party contesting the 2014 elections to the European Parliament in each member state for each of the policy issues included in the questionnaire on the basis of their formal party documentation and campaign material. The coding instructions that have been sent to the Country Teams for this task can be found here.

Technical design

EUvox does not give citizens an one-sided voting advice, but positions each user broadly in the political landscape. It shows which parties are close to their views and which parties least represent their political profile using various different matching algorithms and visualizations (for more details on our development of these tools see the list of publications). Users can analyse their position in various ways, so that they can decide for themselves which party they find most appropriate. By indicating which issues are important to them and which are less relevant for their party choice, voters can recalculate their position in the landscape as well as all other results and visualizations.

Media campaign

EUvox was launched roughly four weeks prior to the 2014 elections date. In order to achieve more media coverage, media coordinators with spoke persons in each country dedicated to contact national media outlets organised launch events in each country, and developed micro nationwide marketing campaigns that helped with the visibility of the tool and consequently, the impact of the project.